Lead Generation Process

(commonly abbreviated as lead-gen) is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business' products or services. Leads can be generated through a variety of channels. Most popular methods include  - TV and Radio, Direct Mail Services, and Internet Leads.

Lead Research Group has a 6-step core process to Lead Generation:

Step 1 - Target ROI

Step 2 - Market & Advertise

Step 3 - Training & Scripting

Step 4 - Track Lead Conversion

Step 5 - Implement Optimization

Step 6 - Track, Report & Retest